透過亞太區頂尖的廣告技術公司分享，期待為台灣數位廣告產業帶來新的啟發與刺激，打破廣告科技複雜門檻的知識鴻溝，連結程序化購買的買方與賣方，讓台灣從事數位媒體廣告業者，對於現在及未來全球數位廣告佈局與投入有更明確的方向，啟蒙台灣數位廣告產業的正向發展！

With the sharing from top Asia ad tech companies, we aspire to bring ideas and motives to Taiwan digital ads industry. By breaking the obscure knowledge gap of ad tech, connecting buyers and sellers of the programmatic market, this event lets Taiwanese media publishers learn the current state of online advertising, and gain the first-hand insights for the future direction.

馬上報名 Registration 分享活動 Share Event 關於 TPG About TPG

講者介紹 Speakers

馬上報名 Registration 分享活動 Share Event 關於 TPG About TPG

活動內容 Info

活動日期 2019.07.24 (三) 13:30-17:30

活動地點 台北101 台北市信義路五段7號14樓

Date 2019.07.24 (Wed) 13:30-17:30

Venue Taipei 101 14F, No.7, Sec. 5, Xinyi Rd., Xinyi Dist., Taipei City 110, Taiwan

活動流程 Agenda

13:30-14:00	活動簽到 / 入場 Registration
14:00-14:05	活動開場 Opening
14:05-14:30	Session1 - Keynote Speech 議程1 - 專題演講 Topic1 - From OA to PMP, Go Beyond Audience Buying 主題1 - 廣告主觀點：受眾購買的應用及挑戰 Speaker1 - Xaxis - Doris Yu Head of Xaxis Taiwan 講者1 - Xaxis - Doris Yu 副總經理
14:30-14:55	Topic2 - The Buyers' Perspective on DV360 主題2 - 透視DV360：如何透過DV360串聯買賣雙方的交易橋樑 Speaker2 - Google - Tony Chang Head of Google Marketing Platform Taiwan 講者2 - Google - Tony Chang Google Marketing Platform 業務協理
14:55-15:15	Coffee break 休息時間
15:15-15:40	Topic3 - Google Ad Manager product update and APAC best practice sharing 主題3 - Google Ad Manager 產品更新與亞太區成功案例分享 Speaker3 - Google - Michael Anthony Pelini Platform Account Manager, Online Partnerships Group 講者3 - Google - Michael Anthony Pelini Platform Account Manager, Online Partnerships Group
15:40-16:05	Topic4 - The Adventure of Exchange Bidding 主題4 - Header Bidding新挑戰? 你不可不知的Exchange Bidding Speaker4 - Udn.com - Tina Yang Senior Sales Director 講者4 - 聯合線上 - Tina Yang 資深業務總監
16:05-16:25	Coffee break 休息時間
16:25-17:00	Session2 - Panel Discussion 議程2 - 專題討論 Programmatic evolution: What's the next task and challenge? 程序化購買再進化：下一個挑戰及任務？ Moderator - iCook - Richard Lee 主持人 - 愛料理 - Richard Lee Panelist - Google - Tony Chang Google - Cloe Tai Xaxis - Doris Yu PIXNET - Brick Liao 與談人 - Google - Tony Chang Google - Cloe Tai Xaxis - Doris Yu PIXNET - Brick Liao
17:00-17:30	Q&A and Communicate 問答與交流

Taiwan Publisher Group

Taiwan Publisher Group，簡稱”TPG”

Taiwan Publisher Group aka TPG

台灣媒體線上社團，成員主要任職於台灣中大型知名媒體平台，於2017年成立至今，不定期在線上分享國內外數位廣告、產業資訊，彼此在社團內分享經驗，討論國內外廣告產業新技術、新觀點、新趨勢及新政策。

於2018年起，每季舉辦實體分享會，邀請國內媒體業者分享實際操作經驗，期待往後透過每季的活動舉辦，讓社團成員有彼此面對面、互相交流的機會，希望讓台灣整體數位廣告圈資訊變得更加透明、知識變得更加卓越、整體產業發展得更好！

Taiwan Publisher Group is an online community of people from Taiwan major media and platforms. Founded in 2017, we share news and stories of digital ads, exchanges experiences, and discuss ideas about new technologies, perspectives, trends, and policies.

Since 2018, we hold quarterly offline sharing events, which invites publishers to share their practical experiences, to create opportunities for the members to meet each other and talk face-to-face. Our mission is to make information in the digital advertising ecosystem more transparent, more knowledgeable, and stronger.